Allergy Mums / Support for families with allergies

publication date: May 24, 2017

Pure - London Review


I was early for a meeting in London the other day. Desperate for coffee, but also a bit hungry. I didn’t want to go to Costa or Nero, despite excellent coffee, as they have very little, if anything, I can eat. I hate Starbucks coffee and object to their avoidance of tax so they’re out too. Pret is always a good choice, but for breakfast the one choice is the coconut porridge, which while good, isn’t really inspiring (or at least it wasn’t enough to drag me in off the street).

Across the road I saw another coffee shop – one I’d not seen before. Called Pure. I liked the look of it – bright and clean with wooden tables and a decent number of refrigerated units that looked to have a lot of stuff on sale. So I thought I’d pop in and take a look….



Where to begin? Firstly for someone with allergies it’s wonderful when everything is clearly labelled. I do get tired of having to ask the allergy menu and going through items trying to cross reference what is on the shelf v ingredients. It’s just gets a bit disheartening to have a list of dishes being crossed off as you go. So having everything so clearly labelled in the units is great. A quick glance through and I’m able to start choosing.

And choice I actually had. Quite a lot actually. Which is a real change! There were lots of egg dishes and wraps which are a no for me so I wandered over to the porridge.  Porridge made with Almond milk, muesli served with Almond milk – all a no for me due to my nut allergy but nice to see dairy free alternatives around – in total 12 variations on porridge are available.

Then I saw it….Green Birchia. Swiss birchia with a green smoothie topping – DF, GF, EF, SDF, WF, Vegan, Nut Free! Dear God…now I had no idea was Birchia was…but frankly I was hungry and I could eat it so it was worth a go.  It turns out that Birchia is oats, coconut yoghurt, chai seeds and apple juice. It was topped with a wonderful green smoothie of avocado, mango, banana, apple, spinach, lemon, spirulina and wheatgrass.  The image below is taken from their website.